About Keune Haircosmetics | We have a mission!
Independent family brand from Amsterdam
Picture this: a curious little pharmacy in Amsterdam. Enter Jan Keune, chemist, and Cornelia, his sharp-minded partner in life and business. Their mission? To create extraordinary hair products for professionals only.
In 1947, Jan Keune made a promise during an interview: to create only for hair professionals. We have kept that promise for a century and counting. What does that promise mean for us today? No wholesalers. No retailers. No e-tailers. Just the hair professional behind the chair.
Everything is done under one roof at our headquarters in Soest: concept, formulation, testing, production. No outsourcing. No shortcuts. No compromise. All for one simple reason: quality does not outsource well.
We control and ensure the highest product quality.
Our products are made at our headquarters in the Netherlands, where we continue to improve areas such as packaging, sourcing and production. KEUNE is a Certified B Corporation. And because we love transparency as much as we love beautiful hair, professionals from around the world come to see how we work. Expect lab coats, microscopes, and a few heartwarming surprises.
We are still family-owned. Still delightfully independent. Grown into a premium haircare brand available in over 90 countries. Helmed by George Keune (age: 90s, mind: razor-sharp) and son Eelco Keune, we remain loyal to the hair pro — not the profit margin.
